2 TAG Heuer X Mario Kart Tourbillon Chronograph.1 TAG Heuer X Mario Kart Automatic Chronograph.Some are not attracted, some are attracted. The result is very much TAG Heuer, focused on racing and motorsport, but with a new and fresh playful personality. Sure, it’s a segmenting pair of watches that won’t necessarily appeal to a wider audience, but when seen in metal and on the wrist, the distinctive elements are present but not overdone. And, of course, there are tons of dedicated Mario Kart elements and customized parts on the dials and cases. What we see here is a pair of TAG Heuer Formula 1 models, but not of any kind, both coming with new design elements or new mechanics that have never been used in past collections. Yes, it may sound unexpected, but in fact, Mario Kart is all about adrenaline, speed, competitiveness, or in short: racing! With a different approach than classic F1 or Formula E. Now, the chips and screens are gone and replaced with classic mechanical movements, but the overall light-toned spirit is still alive. This pair of Formula 1 limited editions marks the second installment in the TAG Heuer x Mario Kart story, following last year’s TAG Heuer Connected model, which was a hit in stores and a must-have for true Mario Kart fans (and there are many). But what about the fun and playful motivations that keep the racing spirit alive and send it to another universe? Does something speak to the nostalgic (or) audience? Something about one of the most iconic characters and video games of the last 30 years? Yes, TAG Heuer is back with Mario Kart and two watches that are serious, unprecedented and very fun at the same time. And yes, they’re often relatively serious, or at least heavily focused on real-world automobiles. TAG Heuer watches, and specifically the Formula 1 collection (obviously, with such a name), are all about racing and motorsports – the sport most associated with the brand.
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